the project
The Fab Lab is a strategic creation lab that turns concepts into high-impact experiences — awareness, emotional connection and growth. Specialists in events and activations, with a focus on PR and influencer marketing, for brands that want more than presence: they want growth.
the founder
Fabíola Carlettis
Founder, The Fab Lab
More than 15 years of experience in communication, marketing and events. A path that joins journalism with the world of brands, specialised in fashion, beauty and lifestyle — she ran the 360º marketing of brands such as Guess, Timberland, Burberry and The North Face.
She is the creator of Beauty in Town, one of the biggest beauty events in Portugal, and leads strategies at The Fab Lab focused on bringing brands and consumers together in an authentic way.
services
from concept to shared experience.
Events
Creative concept, strategy, planning, production and coordination.
Brand activations
Storytelling, strategy and execution for memorable experiences.
Press office
Press releases, media relations, amplification and reporting.
Influencer marketing
Creation of influencer marketing strategies and execution of campaigns with content creators.
partnership with talents group
The Fab Lab is part of Talents Group, which brings more than 10 years of digital marketing experience — a natural synergy between strategy, experiences and influence, so brand activations gain scale through talent and content.
- Integrated brand strategy (experience + communication)
- Activations with digital amplification
- Direct access to creators managed by Talents
- Content creation with organic, scalable potential
- End-to-end execution: from concept to amplification